Binney Street Capital
Crafting the brand identity for Binney Street Capital was an opportunity to create a visual and digital presence that reflects trust, sophistication, and vision. I designed a refined logo and intuitive website that communicate the firm’s role as a forward-looking investment partner in the life sciences sector.
Services
Brand identity, website design
Year
2025
The Brand
Collaborating with Binney Street Capital was about distilling the essence of a venture capital firm rooted in both legacy and innovation. The challenge was to balance financial authority with the biotech breakthroughs they support.
We developed a bold yet timeless identity — anchored by a modern logo, elegant typography, and a flexible color system. The accompanying website emphasizes clarity, ease of navigation, and a narrative-driven design that showcases Binney Street’s mission: to invest in transformative science that improves human health.
This brand system conveys stability and trust while leaving space for the firm’s portfolio to grow and evolve.
