Dynatrace Perform

Perform is Dynatrace’s flagship conference and a major moment for the brand each year. As a core creative lead, I help define and evolve its visual identity, narrative framework, and multi-channel design system — treating the conference as a distinct sub-brand with its own expressive world.

​

My work spans experiential design, large-scale presentations, motion direction, environmental graphics, and digital touchpoints. I collaborate with cross-functional partners to build a cohesive, immersive identity that brings Perform’s themes to life across screens, stages, and physical spaces.